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    "productName": "JEVAL the Purple Stuff-Blonde Toning Shampoo",
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    "brand": "Jeval",
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          "title": "JEVAL the Purple Stuff-Blonde Toning Shampoo",
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          "title": "JEVAL the Purple Stuff-Blonde Toning Shampoo",
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    "longDescription": "<ul><li>Removes unwanted yellow and brassy tones from blonde, highlighted and natural grey hair.</li><li>Quinoa: Rich in essential vitamins and minerals. Prevents and repairs damage.</li><li>Jojoba & Blackberry: Rich source of vitamins and anti-oxidants to moisturise hair and remove free-radicals.</li><li>UV Filters: Protects hair from damaging and dehydrating UV rays.</li><li>How to Apply: Apply to wet hair. Lather from roots to ends. Rinse thoroughly. Repeat if necessary. Leave on longer for extra toning. Follow with The Purple Stuff Conditioner.</li></ul><br><div> <p> <span>Brighten and revitalise brassy hair with Jeval The Purple Stuff Blonde Shampoo. Formulated with jojoba, blackberry anti-oxidants and quinoa to strenghten and repair strands, while preventing further damage. This purple shampoo will gently cleanse blonde hair, while toning unwanted yellow tones in blonde, highlighted and natural grey hair.</span> </p> </div><div><h2>Item Details</h2><ul><li><strong>Item Weight:</strong> 440 g</li><li><strong>Package Dimensions:</strong> 15.6 x 7.8 x 4.7 cm; 440 Grams</li></ul></div>",
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